
LIVE PURE
With 70% total recycled content and zero PVC, PureTech™ flooring is designed for you and for the planet. Made in the USA, PureTech is not only beautiful but also durable. So you can “Live Pure” without sacrificing style and performance.

Planet Friendly

Durable

Beautiful


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Featured Technologies

WetProtect®
Waterproof Protection for Life
WetProtect® floors feature patented Uniclic® technology for water-tight joints, plus a waterproof finish and a lifetime surface and subfloor waterproof warranty.

All Pet®
All Pets. All Accidents. All the Time.
Flooring that features All Pet® protection gives pet parents the peace of mind that all their domestic pets, and all their accidents, are covered for the life of the floor.

Signature Technology™
Unmatched Beauty & Realism
SignatureTM Technology delivers gorgeous color, clarity, and texture to perfectly capture the authentic imprint of hardwood.

GenuEdge®
Premium Pressed Bevel
GenuEdge® Technology enables the surface design and color to “roll over” the edge for the most realistic plank looks.

CleanProtect®
Built-In Protection
PureTech Premier offers CleanProtect® with ActiveGuard Technology™, featuring antimicrobial properties built in to protect the floor.
PureTech Room Inspiration


Plastic Bank
Every purchase of PureTech helps stop ocean plastic in collaboration with Plastic Bank.